Staying Relevant
The culture of golf is changing.
Modern golf embraces inclusion, welcomes women and girls, supports juniors and adapts to the needs of seniors. These players are seeking a more flexible, enjoyable and rewarding golf experience with:
flexible course set-up options and shorter yardage
rewarding challenge and fewer penal shots
quicker rounds that suit busy lives
well-designed practice and player development options
With renewed interest in the game, it is more important than ever to consider the needs of a fresh market and to deliver a positive customer experience.
