Golf’s participation challenge isn’t about attracting players - it’s about retaining them. When courses match player abilities, membership grows. When they don’t, golfers find alternatives.

Providing a more welcoming, rewarding and enjoyable golf experience for an increasingly diverse range of players is critical while addressing maintenance and sustainability needs remains a key priority.

As a lifelong golfer and club member with three decades of design experience, Lyne Morrison understands the barriers that prevent clubs from achieving their participation goals. Her expertise in strategic tee placement and inclusive course design helps clubs create courses where every player can experience the strategic game golf was designed to be.